WiseWings — Sales Experience

Academic Curriculum Partner

Your school's vision.
Our curriculum.
Extraordinary outcomes.

We don't hand you a book off a shelf. We sit with your team, understand your school's DNA, and co-create a curriculum built entirely around who you are and where you're going.

1.8M+

Students impacted

70,000+

Schools served

25+

Years of expertise

11

Customised solutions

Our Heritage

25 years of building
India's classrooms

From a single school tuck shop to 1.8 million students — WiseWings is the curriculum arm of Central Books, with offices in Hyderabad and New Delhi.

1.8M+

Students learning from WiseWings curriculum today

70K+

Schools partnered across India

25+

Years of educational expertise

2

City offices — Hyderabad & New Delhi

Our Journey

~2000

The Beginning — Central Books

Entered schools across South India with textbooks, notebooks and stationery. The deep relationship with Indian schools begins from the classroom floor up.

2010

600 Schools. 600,000 Students.

First major proof point — co-created content drives genuine adoption. Schools across Telangana and Andhra Pradesh trust WiseWings with their academic programs.

2018

Mumbai Expansion

WiseWings extends academic partnerships into Maharashtra. The co-creation model scales beyond South India for the first time.

2020

Digital-First Transformation

1.8 million students. 70,000+ schools. National B2B supply. WiseWings becomes a digital-first education company while retaining its classroom roots.

2024

North India Launch

Curriculum development services launched across Delhi NCR, UP and Rajasthan. New Delhi office established. The national vision becomes a reality.

The Reality

What every principal
carries into this meeting

Before we talk about what WiseWings does — let's talk about what your school is navigating right now. Which of these feels most familiar?

01

A curriculum that doesn't reflect your school

Generic textbooks are built for every school — which means they're built for none. Your school has a vision, values, and a unique student community. The publisher's catalogue doesn't know any of that.

02

Teachers who are loaded, not empowered

Your teachers are managing 40+ students, multiple subjects, and a syllabus that leaves no room to breathe. Without structured support and the right resources, even the best teachers default to rote methods.

03

No way to know if learning is actually happening

Marks tell you what a student scored — not what they understood, retained, or can apply. Without Learning Outcome tracking built into the curriculum, you're measuring performance, not learning.

04

Students who disengage and parents who notice

When content doesn't connect to curiosity, students go passive. Parents see it. They start comparing your school to others. The quiet question: "Is my child actually learning here?"

"Every school deserves a curriculum that was designed for it — not one adapted from something built for someone else."

— WiseWings Academic Philosophy

The Difference

What changes when
WiseWings walks in

This isn't a feature list. It's the difference between a curriculum handed to your school — and one built entirely for it.

📦

Without WiseWings — The Status Quo

❌

Generic content identical to hundreds of other schools in your city

❌

No alignment to your school's mission, values or student profile

❌

Books arrive with no teacher training, no context, no support

❌

Learning measured only through end-of-term marks — no formative insight

❌

No mechanism to track Learning Outcomes or Indicators across the year

❌

Same books year after year — no content refresh, no research integration

❌

No feedback loop — problems surface only when it's already too late

❌

Teachers isolated — no professional development, no peer support built in

🎯

With WiseWings — A Co-Created System

✅

Co-created curriculum carrying your school's identity on every page

✅

Every chapter mapped to your vision, academic goals, and students

✅

Structured teacher orientation, ongoing support kits, development workshops

✅

Continuous assessment built into the curriculum — not bolted on at term end

✅

Learning Outcomes and Indicators tracked every term with leadership reports

✅

Annual curriculum review and content refresh — your books evolve with you

✅

Quarterly feedback loops — we measure, adjust, and improve continuously

✅

Teacher community, professional development, and coaching built in

What We Offer

11 ways we transform
your school's curriculum

Tap any solution card to explore what it includes. We rarely deploy just one — the power is in how they work together as a complete system.

How We Work

A co-creation process
built around your school

We don't arrive with a catalogue. We arrive with a process. Tap each step to see exactly what happens inside your school.

1

Week 1–3

Discover

We spend time inside your school before designing a single page. We listen, observe, and understand who you are.

Deep consultation with principal, academic head, and lead teachers

Mapping your school's vision, values, ethos and student demographics

Diagnostic review of current curriculum — what works, what doesn't

Gap analysis: where students underperform and what's driving it

Identifying Learning Outcomes your school wants to achieve this year

2

Week 4–14

Design

Co-creation workshops bring your teachers and our academic designers together. The curriculum takes shape with your team — not in our office.

Structured workshops — your faculty and our academic designers together

Subject-wise scope and sequence mapping for every grade

Content developed by domain SMEs and reviewed with your team

Learning Indicators designed for each unit and term

Pilot chapters tested before full production begins

3

Week 15–20

Deploy

Your curriculum arrives — with the training, tools, and support to make it work from day one in every classroom.

Teacher orientation sessions completed before rollout begins

Grade-wise implementation kits: pacing guides, lesson plans, activity sets

Classroom support visits in the first four weeks

Student kits, homework books, skill books delivered on schedule

Parent communication guide so families understand the new approach

4

Ongoing — Every Term

Measure & Evolve

The curriculum is never finished. We track outcomes, gather feedback, and improve every single term alongside your school.

Termly Learning Outcome and Indicator assessments across all grades

Teacher feedback loops — structured mid-term check-ins

Student performance data reviewed and shared with leadership quarterly

Annual curriculum review — content updated, gaps addressed

Continuous R&D: incorporating latest pedagogical research and NEP updates

Physical Samples

Books your students
will actually want to open

Every title is purpose-built — designed with your school's name, colours, and academic framework on the cover and across every page.

WiseWings Series

Mathematics
Foundations

Grade 4 · CBSE

WiseWings

Custom Course Book

Mathematics · Gr 1–8

WiseWings Series

English Language
& Literature

Grade 6 · ICSE

WiseWings

Skill Book

English · Critical Thinking

WiseWings Series

Science
Explorations

Grade 5 · CBSE

WiseWings

Custom Course Book

Science · Grades 3–8

WiseWings Series

Daily Practice
Homework Book

Grade 3 · All Boards

WiseWings

Homework Book

All Subjects · Daily Practice

IB PYP Series

Reflection
Journal

PYP Years 3–5

WiseWings

IB PYP Reflection Journal

International Baccalaureate

📦 Request Physical Samples
We courier a full sample kit to your school within 3–5 working days — with your school's name and branding on the cover. The first sample set is complimentary and comes with no commitment.

Learning in Action

See what WiseWings
content looks like in motion

Animated concept videos, classroom activity walkthroughs, and student-facing explanations — built to genuinely engage, not just explain.

Tap to play

Curriculum Overview — What WiseWings Builds

A 90-second walkthrough of the co-creation process

Tap to play

Grade 4 Maths — Fractions Concept Video

Sample animated lesson: how WiseWings brings concepts to life

Tap to play

Teacher Orientation — How We Support Educators

How WiseWings works with teachers from day one

🎬 How to add your videos:
1. Upload to YouTube — set as Unlisted so only people with the link can view.
2. Copy the video ID from the URL: youtube.com/watch?v=THIS_PART
3. In this file, find const VIDEO_IDS in the script and replace VIDEO_ID_1, VIDEO_ID_2, VIDEO_ID_3 with your actual IDs.

Hands-On Learning

Interactive activities
your students experience
live — right now

Let the prospect interact with sample activities on screen. Tap any card to launch it. They can try it themselves — this is what engagement looks like.

Activity

🔧 How to add your HTML activities:
1. Host each activity file at wisewingsai.com/activities/your-file.html
2. Find const ACTIVITIES in the script below and add your activity's name, emoji, description, and URL to the list.
3. Or paste any URL directly into the field above during a live demo — it loads instantly in the frame.

Proof of Impact

Schools that trusted us.
Results that followed.

These are not testimonials. These are documented partnerships — real challenges, real solutions, and measurable outcomes that changed how these schools operate.

Academic Credibility

The people behind
every WiseWings page

Our content is not produced in a vacuum. Every series carries the thinking of practitioners, researchers, and master educators with decades of real classroom experience.

A

Founder & Academic Director

20+ Years · Curriculum Architecture

Domain focus: curriculum architecture, school partnerships, learning outcome frameworks. Former academic leader with practitioner experience across CBSE and IB systems.

R

Co-Founder & Content Head

18+ Years · Content Strategy & Assessment

Specialist in content strategy, assessment design, and teacher training. Expert in competency-based learning frameworks and pedagogical innovation across Indian boards.

S

Head of Academics

15+ Years · LO/LI Frameworks

School engagement, LO/LI framework development, and academic governance. Prior experience with national curriculum reform bodies and school improvement programs across India.

Authors & Subject Matter Experts

✍️

Manju Jain

Author & Curriculum Specialist

Key author across multiple WiseWings series. Decades of classroom experience and deep expertise in language learning, early literacy, and reading comprehension frameworks.

🎓

Saroj

Author & Pedagogy Expert

Specialist in experiential and activity-based pedagogy. Has authored skill-building series across Mathematics, EVS, and Social Studies for Grades 1–6 across multiple boards.

🏃

PE Authors Team

Physical Education Curriculum

Practitioner-led team integrating developmental benchmarks, sports skills progression, and holistic well-being frameworks across all grade levels for every board type.

🔬

Science SME Panel

Science Curriculum Specialists

Domain experts across Physics, Chemistry, Biology and EVS. All content reviewed for conceptual accuracy, pedagogical sequencing, and NEP/NCF alignment.

📐

Mathematics Faculty

Maths Curriculum Design

Specialist mathematicians and math educators ensuring conceptual rigour, progression logic, and real-world application in every grade-level curriculum design.

📖

Language & Literacy Team

English & Hindi Curriculum

Literacy specialists aligning WiseWings language series with national frameworks, international reading benchmarks, and communication-first pedagogy.

Your School. Your Curriculum.

Let's build something
extraordinary
together.

Every great partnership begins with a conversation. Tell us what your school is working towards — and we'll show you exactly what we can build for it. No catalogue. Just a conversation.

💬

WhatsApp Us Now

+91 88857 11474 · Response within the hour

✉️

Email Our Academic Team

info@wisewings.in · We respond within 24 hours

📋

Request a Free Curriculum Sample

Built for your grade and subject — complimentary